What is YouTube’s Multi-Language Audio Feature?

If you know MrBeast, you must’ve heard about his massive audience. But do you know that dubbed videos helped him gain 100 million subscribers in 15 months?

Yep, that's right, dubbing his videos to multiple languages has given him unbelievable audience growth. He has mentioned the benefits of dubbing in multiple interviews, and YouTube took notice of that.

In Feb 2023, YouTube launched a new “multi-language audio” feature for video creators who want to broaden their global audience. The feature is so useful that MrBeast officially closed all his localized channels.

In this article, we will dive into everything you need to know about this feature, and how you can take advantage of it.

What is YouTube’s Multi-Language Audio Feature?

In short, YouTube’s multi-language audio feature allows creators to upload different language audio tracks for a video.

The viewers, on both web and mobile devices, will be played the corresponding audio in their native language automatically. In addition to that, they can easily switch audio tracks in different languages from the option.

The Benefits of Multi-Language Audio Feature

Global reach

The multi-language audio feature allows content creators to reach a global audience. The videos will be accessible to non-native speakers, broadening the creator's audience and increasing their potential viewer base.

Improve engagement

Viewers are more likely to engage with videos they understand fully. This leads to higher watch times and more interactions, as evidenced by the reported 15% increase in watch time from non-primary languages.

Easy management

Instead of managing multiple localized channels simultaneously, this feature allows creators to upload videos with corresponding audio tracks once. Now you can spend more time creating quality content while efficiently catering to a global audience

How does it work?

Step 1: See if you are eligible for the feature

YouTube is rolling out this feature slowly, so you need to check if you have access to it first. Go to YouTube Studio -> Subtitles, then select a video to see if you have an “Audio” column like the screenshot below.

If the column is not there, then you don’t have access to this feature yet.

Step 2: Add the desired languages

Click “ADD LANGUAGE” option to add the languages you want to upload audio tracks for.

Step 3: Upload audio file

Under the “Audio” column, click the pencil icon to upload the audio file to the corresponding language.

Step 4: Save and publish

Once the audio file is uploaded, you can click “Publish” to make it live to the public.

Why don’t I have access?

YouTube is still slowly rolling out this feature, so it's normal if you don't have access. Unfortunately, YouTube didn't give the exact timeline for when this will be available to everyone.

If you have a YouTube representative, be sure to contact him or her about how to get access to this feature. Otherwise, just keep creating great content and starting separate localized channels in the meantime.

How many languages can I upload?

Currently, you can upload up to 232 language audio tracks to YouTube using this feature. Here are some popular languages you should consider adding audio tracks aside from English

• Spanish
• Portuguese
• German
• French
• Italian
• Chinese
• Japanese
• Korean
• Russian
• Hindi
• Arabic

How do I get dubbed audio tracks?

Creating dubbed audio tracks for your YouTube videos can be accomplished in several different ways:

• Hiring Voice Actors: You can hire professional voice actors to record the dubbed audios in different languages. This method ensures high-quality and authentic voiceovers, but it can be more costly and time-consuming.
• Using AI Software like Dub AI: AI-powered tools like Dub AI can generate dubbed audio tracks quickly and efficiently. These tools use advanced algorithms to create natural-sounding dubs, making it a cost-effective and scalable solution.

For a detailed guide on how to create dubbed audio, visit this article on “How to Dub a YouTube Video”.

Final Thoughts

The multi-language audio feature on YouTube is a game-changer for both creators and viewers. It opens up new opportunities for content sharing and audience expansion. Embracing this feature can significantly enhance your channel's growth and impact.

With convenient AI solutions like Dub AI, creating dubbed audio tracks has never been easier. Therefore, every creator should seize the opportunity to use this new “multi-language audio” feature and broaden their audience base.

Dub AI - AI Dubbing for Creators

Dub AI is a platform that enables creators to dub their videos into multiple languages.

Leveraging AI technology, Dub AI produces perfectly cloned voice tracks quickly, eliminating the need for costly and time-consuming human dubbing. Make your content accessible to a global audience without breaking the bank.

Try Dub AI for your next YouTube video dubbing today.